I’m a brand strategist and designer with 6+ years building brands that hold together — from the positioning that defines them to the visual system that carries it.
My work sits where most brands break: between what a business wants and what its audience actually feels. Three years in employer branding taught me that gap is impossible to fake — people either recognize themselves in a brand, or they don’t.
I start with research, not references: audience first, business goal second, visual last. It’s slower — and it’s why the brands I build stay consistent long after I’ve handed them over.
STRATEGY/VERBAL/VISUAL
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If you're building a brand — or rebuilding one that stopped working — I'd like to hear about it.
I work with teams in Ukraine, Europe, and the US, in Ukrainian and English.
vladadzhanda@gmail.comThank you.
I'll get back to you soon.